Modelling the significance of celebrity endorsement and consumer interest on attitude, purchase intention, and willingness to pay a premium price for green skincare products.

Due to the major shift in online purchasing during the COVID-19 lockdown, celebrity endorsement marketing has gained traction. Concurrently, COVID-19 has also transformed consumers' attitudes toward using eco-friendly products, such as green skincare products, to ensure a healthier lifestyle. This study developed a comprehensive framework based on the stimuli-organism-response theory and the parasocial interaction theory to empirically evaluate the impact of celebrities' credibility attributes and consumers' interests in celebrities on their attitudes towards advertisements for endorsed green skincare products, their intentions to make a purchase, and their willingness to pay a premium price for these products. 778 Malaysian consumers participated in the online survey, and their responses were analyzed using partial least squares structural equation modelling (PLS-SEM). The results showed the positive effects of credibility traits (trustworthiness - ß = 0.100, p-value = 0.026; exquisite personality - ß = 0.075, p-value = 0.028; dignified image - ß = 0.152, p-value = 0.001; expertise - ß = 0.221, p-value <0.001), and customer attention to celebrities (ß = 0.184, p-value <0.001) on their attitudes toward endorsed advertisements. Likewise, credibility features (exquisite personality - ß = 0.116, p-value = 0.002; dignified image - ß = 0.112, p-value = 0.017; expertise - ß = 0.207, p-value <0.001) and customers' companionship with celebrities (ß = 0.142, p-value = 0.001) also have a significant positive impact on attitudes towards brands. Finally, consumers' purchasing intentions and willingness to pay premium prices for green skincare products were strongly influenced by their attitude toward advertising (ß = 0.484, p-value <0.001) and brands (ß = 0.326, p-value <0.001). Evidently, the findings of this study may help players in the cosmetics industry enhance their marketing and promotion tactics for eco-friendly beauty and personal care products.

Desire to stay shorter time at the shopping mall: insight from protection motivation (PMT), behavioral inhibition system (BIS), reactance, and expectancy theories.

After withdrawing the movement control order (MCO), new variant (Omicron) of COVID-19 returns as an outbreak again. Therefore, consumers are very much informed by various media to be more cautious in visiting shopping malls and spend less time in there. The purpose of this study was to identify the predictors influencing the desire to stay shorter at the shopping mall. This study was conducted in Malaysia, with the application of three psychological theories and one behavioural theory. This is quantitative research based on an online cross-sectional survey design. Data were collected from 296 respondents, by applying the online snowball sampling method through numerous media platforms i.e., Viber, WhatsApp, Messenger, and other apps in three severely affected cities in Malaysia i.e., Selangor state, Putrajaya, and Kuala Lumpur. SmartPLS was used to analyse the data. Using structural equation modelling, this study result shows risk, protection motivation, and fear have a significant effect on the desire to stay a shorter time at the shopping mall. Social norm moderates the association between fear and the desire to spend a shorter time at the shopping mall. These findings, highlight the need for a more empirical study to design more robust strategies, and a safer and risk-free shopping mall environment.

The panic buying behavior of consumers during the COVID-19 pandemic: Examining the influences of uncertainty, perceptions of severity, perceptions of scarcity, and anxiety

The lack of a vaccine for COVID-19 and the limited amount of reliable data on the cessation of the disease have made people feel more vulnerable to the disease. As a result, people in many countries have been found to engage in panic purchasing, which has adversely affected the supply system for the retail market. Applying behavioral inhibition system theory, reactance theory, and expectancy theory, this research examines how psychological factors such as uncertainty, perceptions of severity, perceptions of scarcity, and anxiety affected the panic purchasing behavior of consumers. This study was conducted in Malaysia in light of the 2020 outbreak of the COVID-19 pandemic. The results from structural equation modeling indicate that uncertainty, and perceptions of scarcity are positively associated with anxiety but not with the panic purchasing behavior of consumers. In addition, anxiety fully mediates the relationship among these variables and the panic purchasing behavior of consumers. Taken together, these findings provide support for doing more empirical research in order to develop a more resilient retail strategy and to improve consumer service. Graphical Image 1

Modelling the significance of website quality and online reviews to predict the intention and usage of online hotel booking platforms.

Innovative technologies are paving the way for the online purchase of products and services. The COVID-19 also harness online shopping and hotel booking in the post-COVID-19 era. Online hotel booking is becoming the norm among young consumers. The six determinants of the intention to use online hotel booking platforms (OHBPs) are information quality, integrity, perceived risks, perceived benefits, system quality, and service quality was utilized in the study. Cross-sectional data were collected through the online survey, and 884 valid responses were utilised for the data analysis. The analysis results showed that the perceived benefits, system quality, and service quality significantly predicted the intention to use the OHBPs. Meanwhile, the usefulness and quantity of online reviews and the intention to use OHBPs have a positive and significant effect on the usage of the OHBPs. The study results confirmed the insignificant moderating role of the usefulness and quantity of online hotel booking reviews in the relationship between the intention to use and the usage of OHBPs. The intention to use OHBPs had low predictive power, while the usage of OHBPs had high predictive power. This study's findings have offered valuable theoretical and managerial contributions. The management of OHBPs needs to concentrate on information quality and integrity to help manage the associated risks of online hotel booking. Previous customers' reviews are vital to encourage the usage of OHBPs. Finally, social media usage and promoting the OHBPs by sharing satisfied users' experiences improve the intention and usage of the OHBPs.

The drivers of industry 4.0 in a circular economy: The palm oil industry in Malaysia

The demand for palm oil production has been disrupted and volatilized due to uncertain conditions, such as the COVID-19 pandemic. To overcome this problem, Industry 4.0 (I4.0) has been introduced to facilitate the operation and production management process. However, the palm oil industry needs to address sustainability issues. Therefore, the circular economy (CE) is the best solution. By deploying I4.0 in the CE, the palm oil industry, a multimillion-dollar industry, is expected to improve its operations and production and achieve sustainability in the near future. However, to benefit from advanced I4.0 in the CE, it is important to assess the drivers that cause the evolution and dissemination of these technologies. By considering the importance of I4.0 in the CE, this study aims to investigate the drivers of I4.0 in the CE and the nexus between them from an ecological modernization theory perspective. This study uses a combined approach based on the Delphi technique, fuzzy decision-making trials and evaluation laboratory methods to analyse the driving forces of I4.0 in the CE. The results show 17 driving criteria in the cause group and 13 criteria in the effect group. In particular, information for practitioners, cybersecurity, improving real-time, economic attractiveness, laws and policy and energy recovery are the most powerful criteria that can influence the other criteria, especially the criteria in the effect group. Overall, this study contributes theoretical and practical insights, as well as policy implications. The study's findings will help firms clarify the connectivity between the significant drivers of I4.0 in the CE, especially in the palm oil industry, which is valuable in the development of congruent solutions for inducing sustainable development. Finally, this study suggests that a wide range of integration and connectivity effects on I4.0 in the CE allow for an improvement in the overall performance, including operations and production, by adopting a holistic approach.

Exploring food waste during the COVID-19 pandemic among Malaysian consumers: The effect of social media, neuroticism, and impulse buying on food waste.

The amount of food being thrown away despite being in an edible condition has become alarming in countries with populations with medium and high incomes. Changes in consumer behaviour, such as overbuying, are some of the major impetuses of food waste. This study aimed to examine the relationship between food waste and social media usage, neuroticism, and impulse buying. The mediating role of impulse buying and the moderating role of neuroticism on food waste during the coronavirus (COVID-19) pandemic were also uncovered in this study. A self-administered online survey was distributed to a total of 274 consumers who had experienced a lockdown during the COVID-19 outbreak and were also regular buyers of food. Empirical findings supported the fact that social media usage, neuroticism, and impulse buying were positively related to food waste. Impulse buying mediates the relationship between social media usage and food waste, as well as between neuroticism and food waste. The study results also revealed that neuroticism positively moderates the relationship between social media usage and food waste. This paper offers new insights into efforts for sustainable food consumption to tackle the issue of food waste.

Supply chain resilience reactive strategies for food SMEs in coping to COVID-19 crisis.

BACKGROUND: The ability of small- and medium-sized enterprises in the food industry (FSMEs) in cultivating resilience against the COVID-19 pandemic is vital food security. However, there is limited supply chain resilience literature to guide FSMEs in overcoming disruptions caused by pandemic. SCOPE AND APPROACH: This review aims to provide a broad view of SCRes reactive strategies for FSMEs in dealing with crises in the context of COVID-19. Attention is given to the literature on resilience in other types of supply chain and situated in the context of food settings. The factors are monitored or controlled to contribute to FSME resiliency.Key findings and conclusion: Four quadrants, i.e., (1) rapid with low cost, (2) rapid with high cost, (3) slow with low cost and (4) slow with high cost, are offered based on the limitations and the time needed to react, and the strategies of each quadrant are explained in depth. This review also provides a better understanding of and guidance on reactive strategies for SCRes as options for FSMEs in dealing with the COVID-19 pandemic. This review suggests future directions as extensions based on the logical flow of this review.